Marketing Archives - Page 3 of 5

#BuildingTomorrow: Future of brand building

by Aditya Mishra | Oct 31, 2020 | Business, Marketing

Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly new like Google, Apple, Amazon, Tesla, Netflix and Zoom. There must be a few things being done...

Digital Technologies That Are Changing Talent Acquisition

by Sam Lewis | Feb 13, 2020 | Marketing

Digital technologies are infiltrating many different business sectors. Recruitment and staffing are no exception. As these technologies continue to develop and advance, so will the way recruiters seek out new talent and conduct the hiring process. Whether we are the...

5 Reasons Why You Shouldn’t Build a Team of Top Sales People

by Gemma Reeves | Feb 3, 2020 | Leadership, Marketing, Planning

When it comes to hiring people for the job, the first thing that companies and employers look for are skills, experience and educational background. This is true in any type of setting, and even when you are building a team of salespeople. Sales could be a very...

Rise of CX Marketing

by Aditya Mishra | Aug 21, 2019 | HR, Marketing

Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are...

How can we appreciate customer needs better?

by Aditya Mishra | Jun 22, 2019 | Business Excellence, Customer, Customer Engagement, Leadership, Manager, Marketing, People, Strategy, career growth

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, founder of Walmart. Every good organization wants to understand the needs of its customers, keep...

How do we build our Employer Brand?

by Aditya Mishra | Jan 6, 2019 | HR, Leadership, Manager, Marketing, People, Recruiting, Recruitment

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” said Jeff Bezos. There is no doubt that an organization aspiring to live long has to build reputation for itself and use the power of this reputation to...

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#BuildingTomorrow: Future of brand building

Digital Technologies That Are Changing Talent Acquisition

5 Reasons Why You Shouldn’t Build a Team of Top Sales People

Rise of CX Marketing

How can we appreciate customer needs better?

How do we build our Employer Brand?

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#BuildingTomorrow: Future of brand building

Digital Technologies That Are Changing Talent Acquisition

5 Reasons Why You Shouldn’t Build a Team of Top Sales People

Rise of CX Marketing

How can we appreciate customer needs better?

How do we build our Employer Brand?

Recent Posts

Archives

Categories

Contact us

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