9 Upgrades That Your Small Business May Need for 2022
2020 and 2021 so far have both been extremely challenging years for small businesses. Active small business owners in the US plummeted by 22% or 3.3 million, the largest drop...
#BuildingTomorrow: Nurturing Relationships to Grow
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his...
#BuildingTomorrow: Future of brand building
Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly...
Digital Technologies That Are Changing Talent Acquisition
Digital technologies are infiltrating many different business sectors. Recruitment and staffing are no exception. As these technologies continue to develop and advance, so will the way recruiters seek out new...
5 Reasons Why You Shouldn’t Build a Team of Top Sales People
When it comes to hiring people for the job, the first thing that companies and employers look for are skills, experience and educational background. This is true in any type...
Rise of CX Marketing
Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash...
How can we appreciate customer needs better?
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton,...
How do we build our Employer Brand?
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” said Jeff Bezos. There is no doubt that...
Would you recommend?
Heard of Google Pizza Ambassadors or Developer Advocates? They represent a cross-section of the market that a brand looks to win over. HR folks have a task to attract the...
Going away from Templatised world
“One Size Never Fits all. One Size Fits One. Period”, said Tom Peters. Years ago, almost everything was custom-made, right from clothes, shoes, watches, perfume to food, homes, tools, medicine...