#GetTheBestOutofUs: The Unicorn Rush in India
InMobi became India’s first unicorn in 2011; Open is the 100th in 2022. Just about 15 years ago, VCs were not excited about internet companies in India and their ideas;...
#GetTheBestOutofUs: How Employees are Looking for Value in a Job
If we ask people why they work and what they expect to get out of their work, it is an amazing combination of factors. This canvas keeps changing its texture...
#GetTheBestOutofUs: The Importance of Phygital Presence for Brands
Our world has been changing fast in the last two decades due to the advent of digital technologies. Customer expectations are evolving and behaviours are transforming. Banks, cinema halls and...
#GetTheBestOutofUs: Leveraging Micro-Influencers
Days in our life seem like a storm; we wish that a day passes without hurting us and we are able to grab the opportunities the storm brings along. Our...
5 Cold Calling Tips to Land More Sales
Cold calling can be a tough prospect. But, if you do it right, it’s well worth the time and effort. You’ll need to know the right way to approach it...
4 Internal Communication Tips To Engaging Your Dispersed Workforce
During the pandemic, companies and businesses were faced with the dilemma of adapting and adjusting or simply shipping out. As a result, many had to pivot to new ways of...
#BuildingTomorrow: How Brands can use NFTs to reshape Digital Consumerism
Our world is going increasingly digital; from shopping and payments to booking appointments, meeting people, consulting a doctor and studying in a school or college, we are using the internet...
#BuildingTomorrow: Understanding the Buyer’s Mind
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to...
#BuildingTomorrow: Capitalizing on Brand Equity
Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and...
#BuildingTomorrow: Role of Influencers for a Brand
Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted...