Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to...
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his...
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation....
Companies hold off-sites to look at their past performance, set their eyes on the future and review strategies to reach the goals in front of them. While reflecting on...
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton,...
Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and...
This seems to beat the common discourse of our times. Give me a minute to explain why surge pricing is good, though annoying. Who complains about it? We, the customers,...
900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it?...