#BuildingTomorrow: Creating Macro-Effects with Micro-Experiences
Jeff Bezos said famously, “if you do build a great experience, customers will tell each other about that. Word of mouth is very powerful.” All of us experience this as...
#BuildingTomorrow: Nurturing Relationships to Grow
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his...
Engage employees before you do with customers
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation....
Changes in Customer Engagement
Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and...