#BuildingTomorrow: A culture of Empathy
Our business environment is dynamic and fast-paced. Customers want flexibility, value for money and reliability; employees are looking to work in a rewarding, empowering and flexible atmosphere where they are trusted by the others around them. Business partners are...
#BuildingTomorrow: Understanding the Buyer’s Mind
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to a ‘Yes’. Imagine buying a car, house, television, mobile phone,...
#BuildingTomorrow: Capitalizing on Brand Equity
Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and reactions each day. Naturally, we form opinions quickly; also open to change those opinions more...
#BuildingTomorrow: Planning for Intentional Growth
Someone said, “If you are on a path with no obstacles, it probably doesn’t lead anywhere.” Very rarely do we find someone who doesn’t want growth. All living beings grow by the day, gather experiences, gain insights and aspire to create greater impact. Many of us get...
