“Talent wins games, but teamwork and intelligence wins championships”, said Michael Jordan. Organizations have traditionally used loyalty programmes and discount programmes to keep drawing customers back to them and generate repeat sales. More and more of them are...
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” said Jeff Bezos. There is no doubt that an organization aspiring to live long has to build reputation for itself and use the power of this reputation to...
In the words of Kage Baker, the famous Science Fiction author, “According to Jewish legend, only the very wisest and very holiest rabbis had the power to make golems, animated servants of clay. Strictly speaking, the golem is not in the same class with...
426 Million Indians constitute the largest cohort of Millennials in the world now. They being digital-natives living in the times of globalization, consumerism and individualism have unique behaviours. Some of these behaviours are significantly distinct from those of...
“Parting is such sweet sorrow”, said William Shakespeare. Indeed, a deep comment! Human beings love certainty; especially when the going is good, why should one think of rocking the boat? However, for each one of us, there is a time to say ‘goodbye’ and say ‘hello’...
