Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are...
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, founder of Walmart. Every good organization wants to understand the needs of its customers, keep...
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” said Jeff Bezos. There is no doubt that an organization aspiring to live long has to build reputation for itself and use the power of this reputation to...
Heard of Google Pizza Ambassadors or Developer Advocates? They represent a cross-section of the market that a brand looks to win over. HR folks have a task to attract the top talent and retain them. Marketers and Salespersons have the single-most important agenda to...
“One Size Never Fits all. One Size Fits One. Period”, said Tom Peters. Years ago, almost everything was custom-made, right from clothes, shoes, watches, perfume to food, homes, tools, medicine and education. Artisans, craftsmen, handymen and specialists...
