by Aditya Mishra | Nov 11, 2018 | HR, Marketing, People
Heard of Google Pizza Ambassadors or Developer Advocates? They represent a cross-section of the market that a brand looks to win over. HR folks have a task to attract the top talent and retain them. Marketers and Salespersons have the single-most important agenda to...
by Aditya Mishra | Sep 30, 2018 | Marketing
“One Size Never Fits all. One Size Fits One. Period”, said Tom Peters. Years ago, almost everything was custom-made, right from clothes, shoes, watches, perfume to food, homes, tools, medicine and education. Artisans, craftsmen, handymen and specialists...
by admin | Aug 18, 2016 | Marketing
Selling is possibly one of the primal instincts that human beings have. We try to influence the other right from the time we are born. It could be crying to get mother’s attention or throwing a feat of anger to touch someone’s feelings or a compelling address that a...
by admin | Jul 14, 2016 | Marketing
As many e-commerce players are being challenged to retain their valuation peaks, there is a visible shift in the attractiveness of the sector for employment. As a result, offline retailers are in a better position than before to retain their employees and attract...
by admin | Dec 28, 2015 | Business Excellence, Customer, Innovation, Marketing, People, Planning, Strategy
900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it? Firstly, it has a clear target audience and understands what appeals to them. Most of them love to fantasise; they are...
by admin | Dec 7, 2015 | Decision Making, HR, Jobs, Leadership, Manager, Marketing, Planning, Strategy, Values
Speed of doing business has undoubtedly been on the rise. With rising usage of social media, we the people have taken a lot in our stride… right from updating others about what we are up to, what we are against and many such things to responding to many things around...
