#BuildingTomorrow: How Brands can use NFTs to reshape Digital Consumerism
Our world is going increasingly digital; from shopping and payments to booking appointments, meeting people, consulting a doctor and studying in a school or college, we are using the internet and digital tools. With the arrival of cryptocurrencies and blockchain...
#BuildingTomorrow: Understanding the Buyer’s Mind
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to a ‘Yes’. Imagine buying a car, house, television, mobile phone,...
#BuildingTomorrow: Capitalizing on Brand Equity
Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and reactions each day. Naturally, we form opinions quickly; also open to change those opinions more...
