Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to...
Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and...
Someone said, “If you are on a path with no obstacles, it probably doesn’t lead anywhere.” Very rarely do we find someone who doesn’t want growth. All living beings grow...
Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted...
Our world has been transforming fast at an amazing pace led by the changes in technology and the socio-economic environment. Businesses have to look for opportunities periodically and evaluate if...
Years ago, I had a manager who used to be busy on his phone or fiddling with his pen or doodling on his notebook while I spoke in a meeting...
Jeff Bezos said famously, “if you do build a great experience, customers will tell each other about that. Word of mouth is very powerful.” All of us experience this as...
Organisations are now faced with an unprecedented number of challenges. The agile ones can adapt quickly and keep going. Their leaders are able to steer the ship through the stormy...
Just a few decades ago, as one graduated from a school or a college, it was safe to assume that the person is ready to start working and earning his...
The concept of the workplace has been transforming as the socio-economic conditions in the respective societies have been changing. There was a time when most workplaces used to be small...