Rise of CX Marketing
Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash...
Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash...
Bill Gates, Jeff Bezos, Walt Disney, Steve Jobs, Henry Ford, Dhirubhai Ambani, Azim Premji, JRD Tata and many more have been iconic entrepreneurs who have inspired generations and would continue...
Every business is going digital because customers are doing stuff using smart phones and the apps residing on their phones. You could be a bank, a factory, a retailer,...
Indian economy isn’t creating many new jobs in manufacturing sector at the moment. Automation and slackening demand are troubling the sector. However, in the long run, this is a...
Union Budget 2019 had many firsts : Independent India’s first woman to be the Full Time Finance Minister, shunning the brown Budget briefcase in favour of a red parcel like...
Banking and Financial Services (BFSI) are one of the oldest industry sectors in the world. Apparently, the oldest surviving bank of our times started in Italy way back in 1472....
People make a significant difference to a business : its sustainability, reputation and financial results. Every business leader looks for the best talent, but does not invest adequately in...
Steve Jobs said, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” Businesses need to move at a...
“First comes thought; then transformation of the thought into ideas and plans; then transformation of those plans into reality”, said Napoleon Hill, author of best-seller self-help books. Companies are focusing...
Howard Scultz famously commented about attrition in customer traffic to Starbucks, “I don’t want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain...