Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are...
Bill Gates, Jeff Bezos, Walt Disney, Steve Jobs, Henry Ford, Dhirubhai Ambani, Azim Premji, JRD Tata and many more have been iconic entrepreneurs who have inspired generations and would continue to do so. The spirit of listening to one’s heart, being driven by one’s...
Every business is going digital because customers are doing stuff using smart phones and the apps residing on their phones. You could be a bank, a factory, a retailer, doctor, lawyer, cabbie or an advisor. Your customers are all using their smart phones to place an...
Indian economy isn’t creating many new jobs in manufacturing sector at the moment. Automation and slackening demand are troubling the sector. However, in the long run, this is a sector which is slated to grow and create many new jobs. Sooner than later, we will see...
Union Budget 2019 had many firsts : Independent India’s first woman to be the Full Time Finance Minister, shunning the brown Budget briefcase in favour of a red parcel like bag, keeping the Budget speech devoid of numbers which most people do not relate to. These...
