by admin | Jan 11, 2016 | Customer, Innovation, Leadership, Sales, Strategy
This seems to beat the common discourse of our times. Give me a minute to explain why surge pricing is good, though annoying. Who complains about it? We, the customers, right? Let’s start analyzing how surge pricing is good for us. We all know, many a times, UBER...
by admin | Dec 28, 2015 | Business Excellence, Customer, Innovation, Marketing, People, Planning, Strategy
900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it? Firstly, it has a clear target audience and understands what appeals to them. Most of them love to fantasise; they are...
by admin | Nov 23, 2015 | Customer, Decision Making, HR, Jobs, Leadership, Manager, Marketing, People, Planning, Sales, Strategy, Values
Each day of our life, we are faced with situations where we need to prove to someone else why we are qualified for it. Each day has many such tests to be passed, right from small things like overtaking a vehicle, choosing a dinner menu to winning a contract or getting...
