Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and engages with the outside world. It was not too long ago that many businesses did not...
This seems to beat the common discourse of our times. Give me a minute to explain why surge pricing is good, though annoying. Who complains about it? We, the customers, right? Let’s start analyzing how surge pricing is good for us. We all know, many a times, UBER...
900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it? Firstly, it has a clear target audience and understands what appeals to them. Most of them love to fantasise; they are...
Each day of our life, we are faced with situations where we need to prove to someone else why we are qualified for it. Each day has many such tests to be passed, right from small things like overtaking a vehicle, choosing a dinner menu to winning a contract or getting...
