Ability is important in our quest for success, but dependability is critical. This is common sense and many times leaders lose touch with this fact. Hence, a famous American author and motivational speaker, Zig Ziglar had to reiterate this. Simple and critical...
During the pandemic, companies and businesses were faced with the dilemma of adapting and adjusting or simply shipping out. As a result, many had to pivot to new ways of working to survive the negative impact of lockdowns and physical distancing requirements on both...
Jeff Bezos said famously, “if you do build a great experience, customers will tell each other about that. Word of mouth is very powerful.” All of us experience this as a customer when we experience a not-so-good service. Every time we stand in a queue for a long time,...
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This legendary statement is more significant than ever before....
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. We know, some organisations have done this well and thus, have stayed...