Customer Archives - Ciel HR
#BuildingTomorrow: Understanding the Buyer’s Mind

#BuildingTomorrow: Understanding the Buyer’s Mind

Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to a ‘Yes’. Imagine buying a car, house, television, mobile phone,...
#BuildingTomorrow: Nurturing Relationships to Grow

#BuildingTomorrow: Nurturing Relationships to Grow

Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This legendary statement is more significant than ever before....
Engage employees before you do with customers

Engage employees before you do with customers

Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. We know, some organisations have done this well and thus, have stayed...

Improve your NPS

 Companies hold off-sites to look at their past performance, set their eyes on the future and review strategies to reach the goals in front of them. While reflecting on the customer feedback and scores, it is not rare to see people talk about the unrealistic...

How can we appreciate customer needs better?

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, founder of Walmart. Every good organization wants to understand the needs of its customers, keep...

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