Worldwide, economies rely on their MSMEs (Micro, Small and Medium Enterprises) for job creation and keeping the large enterprises going. India is no exception: MSMEs generate ~30% of India’s GDP, 50% of exports and employment of ~120 million people, the second-largest...
India aspires to be a 5 Trillion USD economy in 2025, not too far away. We have more than 1.2 million companies active in India contributing to India’s GDP. We need all of them to grow and stay profitable. Over the last 30 years, India has had a growth trajectory...
Our world of work after the pandemic is very different from what we knew earlier. Companies have started leveraging technology at a break-neck speed. Due to remote working, employees work away from the workplace cocooned in their work environments. We have all...
Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly new like Google, Apple, Amazon, Tesla, Netflix and Zoom. There must be a few things being done...
In the modern world, businesses need to be able to keep up and deal with the demands of the digital age. One of the most crucial parts of running a modern business is creating your own website that accurately reflects your mission as a company, as well as displaying...