#BuildingTomorrow: Capitalizing on Brand Equity
Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and reactions each day. Naturally, we form opinions quickly; also open to change those opinions more...
#BuildingTomorrow: Planning for Intentional Growth
Someone said, “If you are on a path with no obstacles, it probably doesn’t lead anywhere.” Very rarely do we find someone who doesn’t want growth. All living beings grow by the day, gather experiences, gain insights and aspire to create greater impact. Many of us get...
#BuildingTomorrow: Role of Influencers for a Brand
Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” The case for...
